It’ll be interesting to see what the wine list looks like. Has to have a mass-market appeal, I would expect. And either huge production levels or generic styles are probably required in order to build a reliable brand identity in the new marketspace…unless they’re going so edgy that novelty becomes one of the big reasons for choosing “Starbucks, After Hours”. What’ch’all think?? I think I might stick with the Irish Coffee for now…or maybe an Americano with a Frangelico shot… 🙂
Starbucks goes upmarket with Seattle test cafe | Reuters
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