Starbucks goes upmarket with Seattle test cafe | Reuters

It’ll be interesting to see what the wine list looks like.  Has to have a mass-market appeal, I would expect.  And either huge production levels or generic styles are probably required in order to build a reliable brand identity in the new marketspace…unless they’re going so edgy that novelty becomes one of the big reasons for choosing “Starbucks, After Hours”.   What’ch’all think??  I think I might stick with the Irish Coffee for now…or maybe an Americano with a Frangelico shot…  🙂

Starbucks goes upmarket with Seattle test cafe | Reuters.