Starbucks goes upmarket with Seattle test cafe | Reuters

It’ll be interesting to see what the wine list looks like.  Has to have a mass-market appeal, I would expect.  And either huge production levels or generic styles are probably required in order to build a reliable brand identity in the new marketspace…unless they’re going so edgy that novelty becomes one of the big reasons for choosing “Starbucks, After Hours”.   What’ch’all think??  I think I might stick with the Irish Coffee for now…or maybe an Americano with a Frangelico shot…  🙂

Starbucks goes upmarket with Seattle test cafe | Reuters.

This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s